FEELING OF INSIGNIFICANCE IN THE FACE OF THE UNIVERSE MAKES YOU A BETTER HUMAN BEING.

EXPERIENCING MOMENTS OF AWE FREQUENTLY MAKES A PERSON MORE GENEROUS AND KIND, READY TO HELP OTHERS.

BUSINESS DEFINITION: AWE DOES NOT SELL BOARDS. IT SELLS A NEW PERCEPTION OF TIME CAUSED BY AN EXPERIMENT.

POSITIONING: RESTORING THE LINK BETWEEN HUMAN AND NATURE AND AWAKENING A NEW VIEW OF THE WORLD TO THE HUMAN CONDITION, CAPABLE OF TRANSCENDING ALL LIMITS TO UNDERSTAND THE REAL PURPOSE OF LIFE.

VALUE PROPOSITION: AWE MOBILIZES TO EXPERIENCE THE NEW AND ENCOURAGES PEOPLE TO SACRIFICE SELF-INTEREST IN THE NAME OF THE WELL-BEING OF OTHERS.