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WHAT'S THE
CONCEPT

Madrepan  is a brand that prepares tasty and healthy food, with selected ingredients for a gluten-free diet. Created in 2015 by nutritionist Simone Kloppel, Madrepan already offered well-received products in Santa Catarina since its inception. To enhance the business, in 2017, she realized the challenge of applying a strategic approach and a professional image to the product, building a solid brand and positioning to stand out in a competitive area.

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"The brand issue was fundamental, all this differentiation created the brand's identity. The packaging was very well received, it expanded our relationship with potential customers."

SIMONE KLOPPEL
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BUSINESS MANAGEMENT: SIMONE KLOPPEL RESEARCH: AMANDA BRANDÃO BRAND STRATEGY AND POSITIONING: AMANDA BRANDÃO AND GUILHERME HOSTINS DESIGN: GUILHERME HOSTINS PHOTOGRAPHY: NADYA COSTA

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